Informa Magic
Informa Project Digital

Kelly Helfman
Commercial President

2901 28th Street
1st & 2nd Floor
Santa Monica CA 90405

MAGIC is a high energy  fashion experience and home to the largest selection of trend-driven  and young  contemporary  apparel, footwear, and accessories in the industry.  

Fusing  scale with curation to drive commerce, creativity, and connections, MAGIC joins a global audience of retail buyers - from  big-box to boutique – together with influencers, media, and industry thought leaders.  MAGIC is more than just an event: it’s a deeply rooted community and a place brands and retailers call home.